In an article on Business Insider, Cassiy says...
I'd always wanted to start a side hustle. I'd tried making things out of concrete and painting mugs. When I was furloughed from my corporate sales job in March 2020, I finally had the time to research ways to make money from home. At the start of the pandemic, I sat up until midnight every night watching YouTube videos about dropshipping. I researched a lot of avenues into dropshipping, but printing on demand seemed like a perfect fit
Print on demand is a popular way to sell customized products online without having to deal with inventory, shipping, or fulfillment.
You can create your own designs and upload them to a print on demand service that will print and ship them to your customers whenever they order from your Etsy shop.
But how do you make your Etsy shop stand out from the crowd and attract more buyers?
Here are some tips from a successful Etsy seller who made $730,000 in sales in just 18 months...
Choose a niche and target market
One of the most important steps to succeed on Etsy is to find a niche and target market that you are passionate about and that has enough demand.
You can use tools like Google Trends, Erank, and Marmalead to research popular keywords, trends, and niches on Etsy.
For example, Cassiy chose to focus on personalized gifts for weddings, birthdays, anniversaries, and other occasions.
She also targeted women aged 25 to 45 who are looking for unique and meaningful gifts for their loved ones.
Create high-quality designs and products
Another key factor to succeed on Etsy is to create high-quality designs and products that showcase your creativity and style.
You can use software like Photoshop, Illustrator, Canva, or Procreate to create your own designs or hire a graphic designer to help you.
You should also choose a print on demand service that offers high-quality products, fast shipping, and good customer service. Some of the popular print on demand services that integrate with Etsy are Printful, Printify, Gooten, and Teelaunch.
Optimize your listings
Once you have your designs and products ready, you need to optimize your listings for search to make sure that your potential customers can find your shop and products easily.
You should use clear and descriptive titles, tags, and descriptions that include relevant keywords and phrases that your target market is searching for.
You should also use high-quality photos that showcase your products in different angles, colors, sizes, and settings. You can use mockups or real photos of your products to make them more appealing and realistic.
Promote your shop and products
The last step to succeed on Etsy is to promote your shop and products to reach more customers and increase your sales. You can use various methods to market your shop and products, such as social media, email marketing, blogging, influencer marketing, paid advertising, and more.
You should also encourage your customers to leave positive reviews and feedback on your products and shop.
Reviews are one of the most powerful ways to build trust and credibility with your potential customers and boost your ranking on Etsy.
Selling print on demand products on Etsy can be a lucrative and rewarding business if you follow these tips.
You can turn your passion and creativity into a profitable online business that allows you to work from anywhere and anytime.
Remember to always test, learn, and improve your shop and products to stay ahead of the competition and grow your sales.
If you want to learn more, Cassiy Johnson, offers a free mini course filled with step by step instructions on how to get started with your Print On Demand business