Welcome to this special interview with Jesse Eckel, the mastermind behind The $1 to $1 Million Project.
Jesse's YouTube channel has amassed a massive following of 184,000 subscribers, and his TikTok account has over 300,000 followers.
What's even more remarkable is that Jesse built this empire from scratch during the pandemic, while raising 5 kids and without any prior experience. In this interview, we'll be exploring Jesse's incredible journey, from losing all of his income to earning over $1 million in less than two years.
We'll be discussing the strategies and tactics that helped Jesse build his YouTube and TikTok channels, and what insights he can share for others looking to create a successful online business.
So whether you've never made a TikTok before, or you're seasoned entrepreneur, get ready for an inspiring conversation with Jesse Eckel.
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Episode Transcription:
Overnight, I lost all of my income. I had five kids that were about to have no food on their table. I did not have the ability to fail. Failure was not an option for me.
All right, so here we are with Jesse Eckle, who's got a kingdom based business - a YouTube channel. And get this, he's got 189,000 subscribers on his YouTube channel. But if you think that number's a wow number, he's got over 300,000 on TikTok where he talks about crypto. I'm really interested to get into this conversation with Jesse, and hear more about how this all started.
Funny story is we actually just go to church together. I went to this new church in town, and some guy comes up to me afterwards, and he is like, Hey, are you the AdSkills guy? Which is my other website. I'm like yeah, maybe! And then he is like, I know you. I've got a YouTube channel. And so we've gone out to lunch a couple of times and I actually love his YouTube channel.
Another quick little background story. So I was telling my right hand man, my business manager, I was like, oh, we got this new interview coming up. It's Jesse Eckle. And he goes, who?
I was like, Jesse Eckle. And he's like, no way. I watch that YouTube channel. And I was like, what, dude? He goes to my church. He's like, no, he doesn't. So, wow. He, he's, yeah, my business manager. I didn't even know, but he's like a fan. He's been watching your videos for quite a while - about crypto and stuff.
So super excited to get into this. So first question, just want to know, how does this all start? How do you get the idea to start this YouTube channel? Take me back to the beginning.
I don't know if I've ever told you this full story. At the start of everything, I actually used to have a business filming high-end luxury weddings in the Bay Area.
So I used to have a job doing video work, and then I started on the side doing weddings. And I built that up over a five year period from low end weddings to top of the market. I would do some weddings and it would be $10,000 for the package they were booking. And these were million dollar weddings. It was incredible, crazy, crazy stuff. And it was a really cool season.
And what I would typically do is I would book out a year in advance. My services were sought after. I was able to book out usually before the start of the year, that entire year worth of weddings. And so that helped me. I built up a certain amount of savings too. In the wedding industry, you have your wedding summer. So in the winter, people don't get married as much, so you get a couple months off.
And so during that time period, I had built up enough to cover the whole year and everything. And then we had covid hit. It pretty much went from over the span of a couple weeks me having enough money for the entire year, already booked out, to literally every single one of the weddings I was going to film canceling or rescheduling to 2022, 2023. Everything changed overnight.
I lost all of my income. And so I didn't know what to do. Like I said, it had taken me five years to build up this business, and I had lost it in the span of a couple weeks. And I hadn't really lost it. Just nobody knew how long this was going to last. And in retrospect, it lasted a long time. So weddings didn't happen for a long time.
And so I didn't have any income. I had five kids. My wife a stay-at-home mom, homeschools the kids. We had a little bit of savings to make it a couple months, but nothing else. And I got really depressed. I started, when I'm depressed, I eat waffles. So I started eating chocolate chip waffles and playing Minecraft.
I was kind of hoping it would just go away. And I ended up getting on unemployment at one point. I spent all these years building, making these sacrifices. So to build this as any entrepreneur, especially with me missing weekends, I'd miss soccer games for my kids sometimes. I'm building this business so that I won't have to do this stuff when I get older. You know what I mean?
And then it's like, man, all of it was meaningless. Worthless. So pretty quickly, my wife snapped me out of it and was like, Hey, you have to do something. You're better than this. Go figure this out. And I was like, you're right.
And so I started reading books. I started. I didn't really know what to do, so I just started learning and growing my ability. And I kind of had this idea in the back of my head I wanted to do something in marketing because I filmed weddings. I had video skill sets. And so I thought, well I have the ability to do video. What if I mixed that with marketing? Because some people are good at marketing, some people are good at videos, but what if I did video marketing? - my grand idea. And so I started reading a lot of books on marketing and different things like that.
But really it just wasn't going anywhere. I didn't really get clients. I didn't really know what to do. And then around June of that year, I had a friend who had done some TikTok videos, and he had gotten super famous on TikTok. He'd gotten 5,000 followers. And I was like, oh my gosh, you were famous, Caleb. And he is like, man, I don't even understand. I am just posting. And he's like, you should do it. And I was, what would I do? And he is just talk about what you're learning and stuff. I was like, okay.
So I started posting TikTok videos and quickly went from no followers to a hundred. 500 and then a thousand, then 5,000. I was like, whoa, I got 5,000 Caleb.
It's crazy. And around this time, I still wasn't producing any income. And I got this idea of I wanted some, a cool kind of content thing to do all my stuff around because it's kind of hard to come up with ideas. And I wanted something to really motivate me to push forward really hard. So I had this idea called the one-to-one million Challenge, where I would try to make a million dollars in a year.
Are you familiar with Grant Cardone? Yeah. So Grant, I read Grant Cardone's 10 X rule, and he was like, dream big, go for everything. Just F the haters, just go for it, whatever, how he talks. And I was like, you know what? I like this. I am going to dream big. I'm going to do something impossible. I'm going to make a million dollars in a year. I don't know how, I have literally no idea how to do this.
Never made a million dollars in my life but I'm going to do it. And so I put this video out for all my subscribers, and I was like, I'm on TikTok. And I was like, I'm going to make a million dollars in a year. And people just laughed at me, you're an idiot. And whatever. I was like, I'm going to do it. And my goal week one was to make a thousand dollars first week. And I just started grinding.
I had read a book on cold calling and stuff, and so I got the Chamber of Commerce website up and I went through every single business. I called them up and I was like, Hey, I will do anything for you. I will give you a website you need, what do you need? Graphic design. You need marketing. I will wash your dog.
Do you want me to wash your dog? Whatever it is. And I would call 50 people a day was my thing. 50 people a day. And on top of that, it was also emailing a bunch of solar businesses and car dealerships. I was filling out web forms, I was doing things on Facebook. I literally didn't know what to do. I was just like, grant Cardone's just take massive action. So that's what I did. I took massive action. I did that for a week or six days straight. And after six days, I had gotten exactly $0.
None of it worked. And so I was like, man this is horrible. But I knew I didn't want to fail. Cause I knew I didn't want to start my journey failing. I knew I had to start out with a win. I was like, I will not give up this quick. So I ended up getting a phone call.
As a business owner, you get all those calls, we're like, Hey this is Yelp calling. We say, yeah, yeah. I got a call from one of those people and they're like, Hey we're with entrepreneur thing, you can get loans through us and different things like that.
And I was like, okay, you know what? I am not below asking. And I was like, I told them my story. I told 'em what I was trying to do, and I was like, Hey, will you just give me the money? I needed at that point $900 because what I did do is I got my friend Lucas, I called him up and I sold a hundred dollars photo shoot. So I said, Hey, I'll take some photos and I'll turn 'em into GIFS for a hundred bucks. And he is like, no brainer, I'll do that. It's easy.
Anyway, I ended up asking this guy for money, just to send me money. And he was like, dude, I'm going to do it. And he sent me the rest of the money. So that's how I hit my first week. I hit a thousand. And then from there, I just did literally whatever it took to hit my goal each week. And so my next goal was I think 2,500 and then 5,000. I sold a bunch of stuff around my house. If I couldn't hit my goal, I was just like, I'm selling a PlayStation, I'm selling this.
My channels were growing wild as you're doing all this because people just want to follow. What's this crazy man doing? Actually, dude, in the beginning nobody thought this was cool.
Really? Okay. Yeah, especially this, it was, they weren't great videos, to be honest, looking back.
But yeah, I didn't get much traction. Most people are just like, dude, you're going to fail. You're selling stuff and asking for money. There's no way you're hitting a million dollars. And this is one thing, I'm always trying to help new business owners.
How do you get through that early period? I call it the suck. You have that first three to six months where it's not rewarding, but you have to do the work anyways. You're planting all the roots and you don't know where God's going to bless you and whatever, but you're just doing it anyway. How did you get through all that? How do you keep grinding when you're not seeing any reward from it?
Well, I had five kids that were about to have no food on their table. I mean, that was really it for me. My motivation was that I did not have the ability to fail. Failure was not an option for me - it just wasn't an option. So yeah, I don't know. I just dug deep and I went for it.
And we definitely, through this time and stuff, we were praying about it and different things. But I feel like I'd be doing a disservice or not being factually accurate if I was like the Lord just gave me strength. I think he did maybe in a roundabout way, but it wasn't like I was directly empowered by prayer. I can't live on unemployment and I'm not going to. I have a responsibility to this family.
You were coming through in your perseverance, in your dedication, in what you felt was important. And so, yeah, that's cool. So fast forward us a little bit to when it starts working, how does it, we get it, we're grinding, you're trying, and then things start working a little bit. What was that like and what made it start to work? So I think a lot of stuff that made it work was okay. So the wins, K kept me motivated. That's what my dopamine hits of like, man, this is working. This is working. And every morning I was listening to audiobook. Every single morning I was listening to somebody screaming my ear, you could do this. Do you know who David Goggins is? Yeah, yeah. I was listening to David Goggins, all this different stuff. And people just like, you got this, you could succeed, or these principles or these things.
I surrounded myself, I took a principle of just surrounding myself with people who were successful, telling me the things that they believe and how they live. And that helped me be who I was going after. And so I got to a point where I've read this book called Never Split the Difference, and they were talking about extreme inquiry. And I got on the phone this guy who wanted me to run TikTok ads from, I didn't know because I was on TikTok and I was making content. He thought I could run TikTok ads. I had no idea how to run TikTok ads. And I was like, I don't know how to do that, but I'm really good at doing organic content. So if you want, I can coach you on organic content, was my thought. And so I wanted to sell a $2,500 a month package of coaching him on organic content.
So I decided to use extreme anchoring, and I was like, okay, well I want to offer a bigger package. So the 2,500 seems more appealing. I'm learning this in a book by marketing and negotiation. So I threw it out there. I was like, or you know, could have this 10,000 or package where I'll just do everything. I'll film all the content and all that. That'd be like the high end, mid-end is 2,500 only. And I do all the, I just coach your team on how to do it. And he is like, okay, I'll take the $10,000 package. And I was like, what? What? And so I was like, man, this is crazy. But I also felt like a sense of obligation, like, oh my gosh, I really have to do a good job at this. And so I ended up getting that got paid $10,000 a month. I ended, we took their channel, their TikTok account, they had 500 followers. They've been doing it for a year worth of content. It got into 500 followers within three months they were at 50,000. So we did a really good job.
I guess I did a really good job. I didn't want to have a team. It's just me and my brother-in-law was the actor in the videos. Anyway, that kind of tick kickstarted things and things just started coming together. There wasn't really a moment where it all fell together. It was it more blended and it started to really take off. It reminds me of the story in the Bible of the woman. She's got this little jar of oil, but then she starts pouring it and it just keeps pouring into bigger and bigger vessels. And she's filling every pot and jar in her hand. And it's like you just happen to offer that crazy idea. And then because you took the shot, the Lord was able to bless that shot for you. So I kind of think of it as the Lord for sure. He enabled me to do everything I did.
But I think there are seasons where the Lord hands us something and it is just like he fully handed us. And I think there are a lot more seasons than where the Lord teaches us something and the Lord struggle. Lord, yeah, I think of my own kids. I don't just do everything for them. That'd be a bad dad. You know what I mean? I want them to struggle. I want them to learn. I want them to grow. And I think this was a season where you can definitely see the Lord had the guardrails on, you know what I mean? But he wanted me to put in the effort. He wanted me to go and to grow. And at the end of the day, I did have the confidence of I know the Lord is has me on this one. I know the Lord's backing me on this one. And so I know whatever the outcome is, I am doing everything really in my ability to succeed. And if I don't succeed, then the Lord has something else for me. I, so I think at the end of the day, having that was definitely something that I was never fearful outside of that first initial period where my wife snapped me out of it. I was like, you know what? I'm not afraid. I'm not afraid of failing. I'm going to trust the Lord and where he takes me.
But I definitely think too many people believe this idea that the Lord will carry them places. And although that may happen in seasons of your life, in my experience, and maybe other people are different, in my experience, that is the exception, not the rule. A lot of times the Lord will make you walk on your own two feet through the desert over the mountain. And yeah, that's how we have to have the trials and the struggles. I mean, that's where we learn most of our lessons. I don't know, a lot of people always ask, why would God in even invent struggle? He, but how do we learn compassion if we don't go through struggle? How would we ever know how to have compassion? How would we ever know how to overcome, how would we know what victory tastes like without the trials? So we need those things to teach us.
So that's awesome, man. So another question here is how do you measure success for your business as a YouTube channel? Other than just more views, is there anything else? How do you measure, you know, if you're winning I measures success. Okay well, it doesn't have to be anything philosophical. I'm being tactically business wise, what are the metrics you're looking for as a YouTube channel or as a content creator? How do you know, okay, all right, we're going to shoot for this, we're going to shoot for that. What are the goals and metrics you use? I would say for me, how do I measure success? So in that initial period, I would say I definitely had a metric of success is me putting food on the table. Success is me being able to fulfill my role, my job, and my responsibility. I think there was a large amount of that, but then a above that, once I fulfilled that responsibility, for me, success got a lot more complicated, wasn't So the end of that first year, I ended up not hitting my goal.
I didn't hit a million dollars in a year. I struggled. I fought, I did everything. I took some crazy risks. I had a lot of fun. And I eventually got into investing at a certain point and started putting my money to work, and I made a lot of money, and then I lost a lot of money. And it was a lot of ups and downs. And end of the day though, yeah, I've watched some of the videos. If anybody hast, you should definitely go through and watch some of his recap videos. I watched the recap of that first year, and I watched the video of how you lost it all in investing, and there's some really exciting videos on new channel I ended up making to 140,000. And a lot of people were like, oh man, you suck, or whatever. I actually had people like that I didn't expect, I thought most people would be like, that's pretty cool.
But for me that my reaction was like, this is awesome, man. I succeeded. I hit what more than enough money to that I made doing weddings and I fed my family, and now I have this massive audience on YouTube and TikTok, and this is amazing. This is awesome. And so I feel like success for me at the end of the day is being able to be grateful for what I have and great grateful in what I have but always pushing for more. And I think it's this dichotomy that most people don't quite understand is how can you be, I love what I have, but push for more at the same time. But some people get trapped in the only more, and they never look back and be grateful what they have, and they just are just pursuing more, and they don't even know why they're pursuing more, just more and more and more.
And it creates a stress and a depression and a frustration. And so that's cool that you are still grateful and that helps relieve the pressure. Yeah. Well, not only that, but the reality is that when you get more, you won't be grateful for it anyway. For me, what I found is money outside of what you need, money more just accentuates things. So if you're a miserable person who struggles and is just not having a, does not have a good life, and you think getting a lot of money is going to make you happier, well, it's not. It's just going to accentuate your misery. You're going to be like it. It'll like per amplify that. But if you're a really happy person who's really grateful for what you have, if you have a lot more money, I know a lot of people don't maybe want to hear this because they don't want to believe that more money could make you happier.
But if you're already inherently a happier person, that extra money, it's just going to make you happier. You're going to be able to travel more, you're going to be able to explore more. You're not going to have to worry as much about bills. You're going to be able to do some of these things you've always dreamed about doing, because when you're grateful and you love what you already have, you don't need anymore. That just adds to, it just brings bonus. So money's more like a tool at the end of the day when it comes to happiness. That could go either way depending on how you are. But that, that's something you have to figure, figure out your own state of happiness and joy and peace on your own outside of money before for that to take any effect. Right. Okay. So you're pre YouTube, you're eating waffles, you're trapped in the house and now you're Jesse Eckle, 189,000 subscribers, 300,000 subscribers.
What has this enabled you to do just that? What has this enabled you to do? What has this all this success, but how has it changed your life? Well, I, I'd say the coolest thing for me that has enabled me to do would be, I have always really enjoyed helping people, almost to an annoying degree in person. I'd have family members and stuff, and I would just be, even before all this, I'd be like, Hey, you could change your life. You could be better at this or be better at that. And I, I've always wanted them to live their best life or to grow into the best version of themselves. They could be. I'm a big believer in just pushing forward and becoming something better and growing. And I think that's a biblical principle of the idea that over time we become more like Jesus, and that there is this transformation happening.
I love the idea of transformation. I love watching a movie where you see a character and they start out as a blacksmith and they turn into Braveheart, that kind of thing. I love the journey of transformation, and I love seeing other people's lives transformed. And so for me, I, I've always never really had a great outlet to do that. And then having YouTube though, I get to on YouTube for a career, tell people how they can make their life better, tell thousands of people, I get to help people. And for me, that has been the coolest part, is I actually have a thing on my wall where I print out a ton of comments of anytime somebody's like, Hey, you changed my life. I was in debt. You helped get me out of debt. Or you know, inspired me to go after my own one-to-one million journey, different things like that. And I'm like, man, this is the coolest thing ever. And so can we flash over to that just a little bit, because I think I got a glimpse of that when you moved. Can you Well, no, it's actually around the corner, and this is my monitor. I'd have to pick it up, but I guess I it's been a lot of them. Go ahead. Good. I was going to say I could maybe, yes,
So you can see this one. This is from, so I even have the amount of followers I had when this was commented. So this is Mike, and I had 14,000 followers on YouTube. And he says, you probably won't read this comment due to so many others by my myself commenting. But thank you for everything. You've changed my life in more ways than I can count. Huge inspiration to me. I never thought I would have one, but you're my 100 role model, no doubt. Thanks again, keep up the great work. And so stuff like that is what keeps me inspired and keeps me going. And that's amazing and it's powerful. I think a lot of people just think of YouTube as let's get that YouTube money, but it's an amazing platform to really provide life change for people. And so that, for me, that's been the funnest part, is all of that. Teaching people. Hannah a big part of what drives me, or the meaning behind what I do, is teaching people how to be financially good stewards. So most people in the US are really, really bad at this. We're not taught this in school.
They're not taught this by their parents. It's just not a thing that most people understand. Most people get money and all, the only thing they know how to do with money is to spend it. And so I think a lot of people, even a lot of poorer people think that they're not because they don't aspire for a mansion or a Lamborghini, they think that they do not have a money problem. But in my experience, most people have a very deep rooted money problem in that their entire life revolves around money, whether they think of it or not whether they have a lot of money or not, they are constantly thinking about bills, their debt, their loans. It's something like half of the people in the US have credit card debt that's rolling over month to month have the av, the average savings account is like $3,000.
I think in the US the average person has 3000, which I think that number is heavily skewed by the fact that it's like when you look at the average income in the US is skewed by the top 1% and it's something like 63% of Americans live paycheck to paycheck. And so when you look at those facts or you know, look at those stats, you see a big issue in the US with people and money, and it's like they'll get their tax return and they'll take all that money and they'll spend it. They won't save it, they won't build up any sort of financial stability. They'll spend it. And then if they lose their job, they don't have anything saved up to do anything. They don't have the ability to then go and spend a couple months finding a new job or whatever. And so a lot of times they can't lose their job.
And so if their boss says, Hey, work late, Hey, miss your kid's game. Hey, this, hey that they have to, can't not do that because they have a mortgage to pay or whatever. And so it's my belief that a lot of this deep financial inability to control our spending leads to a lot of issues in marriages, a lot of issues in parenting. And I think the big one is parenting. A lot of dads are not home anymore. They're either working all the time or out drinking because their lives are so miserable that they don't have time for their family. And because they're not pouring into their sons, they're not pouring into their daughters. These kids grow up and they're just nuts. And this cycle keeps repeating and repeating and repeating, and until our culture just falls apart. And so I think if you were to wind that back and give people financial stability, and I'm not talking about rich wealth, just wealth, because you're right, we have a lot of these people in the US that they might have 10 million but they've levered up, they've bought in a big mansion, a bunch of cars, and they're just as much slaves to their money as anyone else.
And so they're constantly working too. I'm talking about the ability to say, Hey, I have literally income coming in whether I work or not, and I don't have to worry. I don't have a lot of massive bills. I don't have to worry about these things. I can just go play football with my kid. I go play catch, go on a walk with my kids. Different things like that. That's where I believe I'm making an impact. And I believe it's actually a very needed thing. And it is biblical too. Jesus talked about money all the time. There's the whole parable of talents. It's one of the things I believe that the reason why he talked about it so much is he knew we was going to struggle <laugh> with money. We weren't going to know how to do it. We were going to get too much of it and then not know what to do, or we'd not have enough of it and not know what to do. And he was always trying to get our minds about the money. And I think too many Christians are scared of money. They think of that one camel verse and they get so scared. But we're supposed to be able to have an overflow so that we can be helping other people. And we're supposed to keep our minds right about the money, not be a slave to it, not be.
So, yeah, a lot of things going on. Did you have something else you wanted to say there? I was going to say the reality about that camel versus talking about wealthy people. You don't think of it in the us, but you were wealthier in the US even if you're on welfare than 99% of the rest of the world. So you are a rich person. You just don't think of yourself like that, because to your peers in the US you might be considered poor. But if you live, yeah. But if you live in the US you are wealthy. Yeah. Awesome. Okay, so last one. Let's get a little tactical here. You got other people that might be thinking about starting a YouTube kingdom based business, or a TikTok or whatever. What would you say to yourself to everything you've learned now? What would you go back and you'd say to yourself when you're just starting out, that YouTube channel?
Drop some wisdom on us here. I would start with shorts and TikTok. So I would first make short form contents way easier to make. You're going to S, regardless of who you are, you will be not very good when you start. And so you need rapid test this big, you know, look at his old videos, Mr. Beast, they're horrible. So everybody starts out with some bad, mine was just me and my phone recording in front of a window and I was just saying things. It was really boring and slow but you need that rapid testing and feedback in order to get good. And so I say, start out with your phone. Don't buy a bunch of equipment recording in front of a window. Make good content. Because at the end of the day, a lot of people think if you post enough or this and that, but at the end of the day, there are billions and billions of hours of footage uploaded every day.
And the only way you stand out isn't by uploading more. Like it is just impossible, J, you're going to always get lost in the noise, but by being better. And so constantly make every video a little bit better than the last one, constantly improve and get better and just test and have fun. And really have fun is a huge one because too many people take it too seriously and they're not having just a blast doing it. You can become a slave to the algorithm just as much as anything else. And sudden you start following the clickbait titles or the fear-based ones or the gossipy ones, and you can slip down the wrong stream pretty easy. Well, not even that, but just because you're constantly worrying about the algorithm and different things like that. You have to upload every week. You have to do this, you have to upload three times a day on TikTok or whatever.
It's easy to become a slave to those things. And that gets miserable as well and not a place you want to be as well. But how did you handle that? See, I'm still figuring that out. That's still a struggle that I have sometimes because I'm like, man, I don't want to, I put in a lot of work on this. I don't want this to fall apart. I took a break from TikTok for a little bit where I was just doing once a month and everyone says, if you do that, your whole thing will die. I started posting a month ago more often, and I got 5 million video views in a row. So that's just so a break. Yeah, you could totally take a break. And I think it's actually something that happens. I've noticed it. Cause I've taken a break on Instagram a couple of times, and when I come, it's almost like there's better, it's almost like there's a reward that happens.
They give you more views when you come back because they want you to stay again. There might be it's also important to remember that the algorithm king, the audiences, when you're looking at content the audience is the algorithm. They are who you're talking to, people, you're not talking to just nothing. And so if you're really giving valuable content or insight to your audience then they're going to keep coming back for more and more. So good. Awesome. And the differences between TikTok and YouTube, how would you say, do you just create the same content it uploaded for shorts and TikTok? Yeah, I would just create the exact same content, upload it to shorts, TikTok, and Rails. There's not really a short form content that are about the same big difference between YouTube is that you have to put a title and the title is actually impactful on your shorts your title.
They don't let you choose a thumbnail. Well, not for Schwarts I was not for Schwartz, but they do let you choose the title. And so really the only difference is making sure you have a good killer title that hooks people. And man, I try not going click Beatty with thumbnails and the titles, but there's a reality that it's just good copy, good copy. And so that's kind of what titles and thumbnails are. So you want to be yourself. And honestly, if you're going to start anywhere, don't start clickbait, start organic and authentic and work yourself into something that's more like directed at grabbing people's attention. But yeah, you do have to have good copy. You got to have a good title, a good thumbnail to really get people to click, because the click rate, actually what Mr. B says, he doesn't even start with a video concept.
He starts with a thumbnail and title, and he comes with ideas for thumbnails and titles. And then when he finds a good one, he makes a video around that. And that, that's a game changer for me because I was like, whoa, wait. Because you know, could have the best content in the world, but if nobody's clicking on it, it doesn't matter. Exactly, exactly. All right. Last thing before we go. Any cool tools that you found useful in your career as a content creator or YouTuber? What do you find are your necessary tools if you're going to buy something by this one? Like a physical, a software or physical tool or something. I don't know if he's YouTube buddy or TubeBuddy or, I don't know. Is there any, I'll use TubeBuddy and different things like that. I don't feel like those, I didn't use them when I first got started.
Those were more extras, necess, necessary tools, phone and a YouTube account. Yeah, I would say a lot of the tools that are necessary are a Spotify account and listening to good podcasts on being a creator. And I would say this isn't really a tool, but getting solid feedback and getting people who will be honest with you and say, Hey, your videos suck. They're really bad. And that's okay that you have really bad videos because you need that feedback. They suck because of this, because that's going to push you light years ahead. If you're making boring videos and you're like, oh man, I'm getting shadow banned. This sucks you. You know what I mean? You need somebody to be like, you're not getting shadow banned, your videos just aren't that good. And because that's helpful. That's as long as it's time criticism that makes us better.
That is the iron sharpening iron that's calling out and a lot of, for whatever reason in modern day, we feel like this is a bad thing for people to call each other out and to build each other up. But we need it more than ever. We need to be calling people out. We need to be building each other up and saying, Hey, you're not living up to the expectation that I know you could be better at that. You could be a better dad than this. You could be a better husband than this. Why are you going out and drinking every weekend with your buddies when your family needs you? We're too timid to call people out on those things, but we should be. And honestly, that brings deepness to relationships, which that's another thing we don't really have modern day, even in the church. I don't know how many times I've been to a church that could go there for years, and I might know some people, but how many people just sit in the back and nobody ever talks to, yeah, we being uncomfortable is a good thing. Yeah, absolutely. It's real love to actually help someone, to really help someone give and tell 'em the thing that nobody else wants to tell 'em. Jesse, thank you. I know we're over time here, man. I want to be respectful of your time. Thank you so much for dropping all this wisdom on us, telling the story of how you've started giving us some tactical tips. Man, thank you so much for being on here, man. I really appreciate you.